THE GREAT ATTENTION EXPERIMENT: 2 - THE DAY HUMAN ATTENTION BECAME A COMMODITY
Discover how clicks, cookies, behavioural profiles and real-time auctions transformed human attention into a valuable digital commodity.
THE GREAT ATTENTION EXPERIMENT: 1 - NOBODY MEANT TO BUILD THE ATTENTION ECONOMY
The internet began as a way to connect people and information. Then attention became measurable, engagement became profitable and the incentives quietly changed everything.
The Road Was Empty. Except I Was on It.
At 5:30 in the morning, a driver passed within six inches of Adam Fox and his dog at approximately 80 mph. This essay examines why people confuse lower risk with no risk and gamble with others lives.
Why Is It So Hard to Stop Doing Something You No Longer Want to Do?
Why are habits hard to break when we no longer want them? Identity, routine, relief and social pressure can keep behaviour in place long after desire fades.
The Things I Thought Stress Was Doing
For years, Adam Fox blamed a high-pressure job for his poor sleep, anxiety, weight gain and increasingly difficult decision-making. Work was genuinely damaging, but the alcohol he used to unwind was q
Alcohol Isn’t the Habit. It’s the Job It Does.
Alcohol can provide confidence, belonging, relief, reward, ritual or escape. Understanding a drinking habit therefore requires more than counting units. It requires asking what role the drink performs